Literally one day, while I was browsing the web, I came across
some information that changed my thinking completely.
- “Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes, not about drills!” – Perry Marshall, Introduction to White Papers Newsletter
So, essentially, the secret to marketing online is that 92% of people who go online are looking for information, not to buy. A logical person will first research what they are looking for, even if they ultimately intend to buy something or join and opportunity. Knowing this premise, it becomes the Key to starting a successful marketing campaign online.
The person’s need is information first, so serve and meet your prospect and meet their needs, providing them information and not a sales pitch. The sale will come once you’ve proven yourself. This way you are serving the prospect and fulfilling their needs. If you sell screwdrivers, the best way to get them to purchase your screwdrivers ( your service), is to sell them information on how to drive different screws and which screwdriver will preform the best in different situations.
Note Oprah’s influence, as she can suggest to people to buy any product she recommends not because of its quality but simply because she has recommends the product.
The Attraction Marketing Phenomena:
You the Expert + Good Marketing + A Good Product = $$$Sales$$$;
Good Marketing + Good Product = $$;
Good Product Only = Broke
Fernando Celballos – Attraction Marketing Formula
Teddy Roosevelt’s old saying, “If you build it, they will come” is no longer true. Without proper marketing, they will not come.
What I’m trying to convey to you, is when people (marketers) see you as an expert, they will want your opinion and they will ask you what they should be buying and what opportunity to join. People love to be led to the answer.
Since they want to be led to the answer, it might as well be you. People want someone they can turn to.
- If you sell exercise equipment, position your self as physical trainer.
- If you sell build houses, position your self as contractor.
- If you are selling a business opportunity, position yourself as network attraction marketer leader and teach about the concepts on this blog.
Serve your customers first by becoming a information resource to your potential customers!
“But what if I do not have the time to be teaching a community of people what I know? I have enough trouble keeping my business from going under!”
Here is where the answer comes in two parts:
- If we do not change our process of marketing, you will be spending more time prospecting and down-line building inefficiently.
- This is where Attraction Marketing can assist you by using the Internet effectively where the Internet can provide the teaching, building credibility, and recruiting for you 24/7 while you are sleeping, providing you more time and possibly earning an income.
So taking the Internet, which increases the speed of communication and giving us new abilities as network marketers to leverage our expertise through technology.
- You as a marketer can use email marketing where you can leverage your expertise and obtain new customers and make money with click of a mouse, free.
- Using Google we can search for key-words as your personal mind–reading machine so you can target people looking precisely for what you have.
- The Internet gives you the opportunity to market internationally advertising your products globally. Even though these people may not be able to join your opportunity. But they could use your expertise and are willing to pay to learn from you, especially e-books, downloadable courses and mp3 audio content.
- The Internet allows you to educate and continue building your customer list 24/7 while you sleep.
Marketers can choose to work in various strategies working long hours or in more passive action. You as a marketer can choose effective marketing and promotion either passively or full out. Once you flick the switch on the your marketing, the only people you should be talking to are serious prospects interested in your opportunity and during normal business hours.
Therefore Internet marketing can be a sophisticated passive medium that you need to learn and know how to use it to leverage your abilities and expertise effectively. Learning the secrets of Attraction Marketing, can create you a long-term business with the attitude of learning and taking action that will provide you with more customers and new prospects than you will never be able to handle.
Incoming search terms:
- Attraction Marketing
- looking for information
- information source
- attraction marketing
- network marketers